Laura White sensationally exited The X Factor in 2009 in week 5 despite massive public support. She lost no time in putting together her own record label and Industry Creative were tasked with building and promoting Laura online via her official website and social networks and media including Twitter, Facebook, Bebo and YouTube.

Laura is supporting currently supporting Peter Andre on a nationwide UK tour early 2010 and is releasing her debut album this spring

Laura White

We’re very happy with the redesign of our Industry Music website – just in time for Britain’s Got Talent 2010. The redesign includes a reskin of the Industry Music Twitter, Facebook and other social platforms, and custom RSS feeds and mailing lists.

The Midlands Music Festival brings some of the biggest names in pop to Tamworth on Saturday the 17th and Sunday the 18th of July 2010 at Castle Pleasure Grounds for a weekend of the biggest stars and the greatest live music!

Industry Creative have launched and co-ordinated the festivals official website and extended web presence, engaging fans on numerous platforms including  Twitter, Facebook – and supporting a national launch campaign alongside radio stations including BRMB.

Challenge: To elevate a series of shaving products to a platform where they could be mass marketed.

• We developed a cartoon character ‘Shave Doctor’ creating a personality to communicate and promote the brand into various media beyond retail.’ We designed and produced characters, packaging and promotional materials to launch their range of shaving products.

• Approaching the task of a wet shave from the angle of creating a personality.

Challenge: To deliver design and print to match the elegance and sophistication of Staffordshires finest dining venue.

From inception the tone had to be minimal, contempory but transferrable across single, two and full colour media in a style that slotted comfortably with any season. Further ideas for data collection, quality control and customer feedback were tendered and have in practice have proven effective.

Challenge:

The Union had two declining nights pitching the same product on a Wednesday and Friday. After a period of drifting as a venue, employing bar managers rather than entertainment managers and passing marketing of venue over to union marketing team, great at producing internal marketing for traditional union services but with no experience of venue marketing. A promotion would be putting a couple of posters up inside the venue. Typically people would only start entering between 11 and 12pm.

After analysis we produced a report outlining changes to marketing and strategy. The main points of which were:

• To create a clear differential between the two. The Wednesday retaining it’s cheesy sports night whilst repositioning the music policy for Fridays to create more of a weekend club night.

• Direct the brand and marketing campaign and injecting it with some style, female targeted to establish a night where they can dress up in posh frocks without having to enter town.

• Adding flyers and posters back into the marketing mix.

• Setting up the smaller unnamed back bar as a pre bar with Free Entry between 9pm and 10pm leading to Free Entry into the main venue when it opened at 10pm.

Results –Small back bar was renamed ‘The Relentless Bar’ (gaining sponsorship from Coca Cola as an added bonus).

Between 9-10pm would be full 230 people with 100 + queueing to main venue by 10pm.

The Friday numbers doubled entering on average 1.5 hrs earlier without affecting Wednesday numbers projected estimates adding another £300,000 to the unions annual turnover.

Industry Creative were tasked with re-branding TourSecure – a leading Event and Personal Security company. We developed a clean and striking logo, branded stationery and a slick website with unique horizontal scrolling navigation.

TourSecure