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Stavros Flatley left Britain’s Got Talent in 2009 with massive potential and a huge national fan base. Industry Creative built an interactive website for the father and son duo and set-up, populated and moderated social networks such as Facebook and Twitter. We co-ordinated their online campaigns by organising viral events, web chats and competitions. Almost a year down the line, support for the Flatleys and their act continues to flourish.