Industry Creative were the agency of choice for Britain’s Got Talent winners “Diversity” to design, print and deliver autograph cards for an event being held at Alton Towers. The single sided design allowed kids to display the cards on a bedroom wall without spoiling the integrity of the design

Challenge: To elevate a series of shaving products to a platform where they could be mass marketed.

• We developed a cartoon character ‘Shave Doctor’ creating a personality to communicate and promote the brand into various media beyond retail.’ We designed and produced characters, packaging and promotional materials to launch their range of shaving products.

• Approaching the task of a wet shave from the angle of creating a personality.

Challenge: To deliver design and print to match the elegance and sophistication of Staffordshires finest dining venue.

From inception the tone had to be minimal, contempory but transferrable across single, two and full colour media in a style that slotted comfortably with any season. Further ideas for data collection, quality control and customer feedback were tendered and have in practice have proven effective.

Challenge:

The Union had two declining nights pitching the same product on a Wednesday and Friday. After a period of drifting as a venue, employing bar managers rather than entertainment managers and passing marketing of venue over to union marketing team, great at producing internal marketing for traditional union services but with no experience of venue marketing. A promotion would be putting a couple of posters up inside the venue. Typically people would only start entering between 11 and 12pm.

After analysis we produced a report outlining changes to marketing and strategy. The main points of which were:

• To create a clear differential between the two. The Wednesday retaining it’s cheesy sports night whilst repositioning the music policy for Fridays to create more of a weekend club night.

• Direct the brand and marketing campaign and injecting it with some style, female targeted to establish a night where they can dress up in posh frocks without having to enter town.

• Adding flyers and posters back into the marketing mix.

• Setting up the smaller unnamed back bar as a pre bar with Free Entry between 9pm and 10pm leading to Free Entry into the main venue when it opened at 10pm.

Results –Small back bar was renamed ‘The Relentless Bar’ (gaining sponsorship from Coca Cola as an added bonus).

Between 9-10pm would be full 230 people with 100 + queueing to main venue by 10pm.

The Friday numbers doubled entering on average 1.5 hrs earlier without affecting Wednesday numbers projected estimates adding another £300,000 to the unions annual turnover.

Aidan Davis requested a dynamic website allowing him to keep his fans up to date after he exploded onto the scene on Britain’s Got Talent.  The website features a blog which Aidan can update himself, and videos and photographs that are fed directly from YouTube and Flickr.

Aidan Davis