Challenge: To elevate a series of shaving products to a platform where they could be mass marketed.

• We developed a cartoon character ‘Shave Doctor’ creating a personality to communicate and promote the brand into various media beyond retail.’ We designed and produced characters, packaging and promotional materials to launch their range of shaving products.

• Approaching the task of a wet shave from the angle of creating a personality.

Challenge: To deliver design and print to match the elegance and sophistication of Staffordshires finest dining venue.

From inception the tone had to be minimal, contempory but transferrable across single, two and full colour media in a style that slotted comfortably with any season. Further ideas for data collection, quality control and customer feedback were tendered and have in practice have proven effective.